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Lead Reactivation

Reactivate Dead Leads With AI Phone Calls

Your CRM is full of leads that went cold. Crixin calls them back, re-qualifies interest, and turns forgotten contacts into fresh pipeline — without your team lifting a finger.

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Your Best Leads Are Already in Your Database

The average business has thousands of leads that went cold — people who once showed interest but never converted. Manually calling through old lists is tedious and low-priority. So those leads sit there, while you spend money acquiring new ones.

79%
of marketing leads never convert to sales
5-25x
cheaper to reactivate an old lead than acquire a new one
15-20%
of cold leads can be reactivated with proper follow-up

How it works

1

Export your dormant leads

Pull leads from your CRM that have not been contacted in 30, 60, or 90+ days. Upload to Crixin as a CSV.

2

AI calls with context

Your AI agents reference prior interactions: 'Hi, we spoke a few months ago about X. I wanted to check if that is still on your radar.'

3

Warm leads resurface

Interested leads are flagged and added to your active pipeline. Not interested? Marked and removed. No more guessing.

Who this is for

Sales teams with large dormant lead databases
Real estate agents re-engaging past inquiries
Insurance brokers following up on old quotes
B2B companies with long sales cycles
Any business sitting on unconverted leads

Key features

Context-aware conversations

AI agents reference prior interactions and the lead's original interest. Calls feel like a natural follow-up, not a cold call.

Automated list segmentation

Segment dormant leads by last contact date, original source, interest level, or industry. Run targeted reactivation campaigns.

Re-qualification scoring

Every reactivation call produces a fresh interest score. Know exactly which leads are worth your closer's time.

Win-back reporting

Track reactivation rates, pipeline generated from old leads, and ROI compared to new lead acquisition costs.

Popular industries for lead reactivation

Real EstateInsuranceSaasAgenciesConsulting

Frequently asked questions

How old can the leads be for reactivation to work?

There is no hard limit. We have seen success with leads 6-12 months old. The key is that the lead had genuine interest at some point. Crixin's AI references that prior interaction to re-open the conversation naturally.

Won't people be annoyed by a follow-up call?

The Light Touch campaign style is designed exactly for reactivation — friendly, low-pressure, and respectful. If a lead is not interested, the AI notes it and moves on. No pushy tactics.

Can I use lead reactivation with my existing CRM?

Yes. Export your dormant leads as a CSV and upload to Crixin. After the campaign, export results back to your CRM or use webhook integrations for real-time sync.

What reactivation rate should I expect?

Typical reactivation rates range from 10-20% depending on lead quality, time since last contact, and your offering. Even a 10% reactivation rate on a 1,000-lead list generates 100 warm conversations.

How is this different from a drip email campaign?

Email open rates average 20% and reply rates under 2%. A phone call from your AI agent gets a live conversation. People who will never reply to an email will pick up the phone.

Stop dialing. Start closing.

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