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Campaign Analytics

Campaign Analytics That Show What's Working

Every call is recorded, transcribed, and analyzed. Know exactly which campaigns, pitches, and agents drive the most revenue — with dashboards that update in real time.

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You Can't Improve What You Can't Measure

Most outbound teams rely on reps self-reporting their call outcomes. Data is incomplete, inconsistent, and delayed. When you do not know which campaigns work and which waste money, you keep investing in the wrong things.

71%
of sales leaders say their CRM data is unreliable
40%
of outbound activity goes unreported by reps
100%
of Crixin calls automatically logged and analyzed

How it works

1

Every call is automatically logged

No manual data entry. Every dial, conversation, outcome, and follow-up is recorded in your CRM the moment it happens.

2

AI analyzes call quality

Transcripts are analyzed for interest signals, objections, and buying intent. Get aggregate insights across hundreds of calls.

3

Dashboards show what matters

See connection rates, conversion rates, pipeline generated, and revenue closed — broken down by campaign, agent, industry, and time period.

Who this is for

Sales managers tracking team and campaign performance
Founders measuring outbound ROI
Agencies reporting results to clients
Any business running multiple outbound campaigns simultaneously

Key features

Real-time campaign dashboards

See calls made, connections, conversations, appointments booked, and deals closed — updated live as campaigns run.

Call transcript analysis

AI reads every transcript and surfaces patterns: common objections, winning phrases, and interest signals across your entire pipeline.

Agent performance comparison

Compare connection rates, conversation quality, and conversion rates across different AI agent configurations to find the optimal setup.

Pipeline and revenue tracking

Track leads from first dial to closed deal. See exactly how much pipeline and revenue each campaign generates.

Popular industries for campaign analytics

AgenciesSaasConsultingInsuranceFinancial Services

Frequently asked questions

What metrics does Crixin track?

Crixin tracks dial attempts, connection rates, conversation duration, call outcomes (interested, not interested, callback, voicemail), appointments booked, and deals closed. All data is available in real-time dashboards.

Can I export analytics data?

Yes. Export campaign data as CSV for custom analysis, client reporting, or import into your BI tools.

How does AI analyze call quality?

Every call is transcribed and analyzed for interest signals, objection patterns, and conversation quality. AI surfaces aggregate insights like 'Leads in the insurance industry respond best to the cost-savings pitch.'

Can I compare different campaign approaches?

Yes. Run A/B tests by creating campaigns with different pitches, calling cadences, or agent voices. Compare results side-by-side to optimize your approach.

Do I need a separate analytics tool?

No. Crixin's analytics are built in. You get campaign dashboards, CRM pipeline views, and call analysis without paying for or configuring additional tools.

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